Pakistanis support 5% tax on social media influencers
A survey by the Press Network of Pakistan (PNP) reveals that most Pakistanis support the government’s proposed 5% withholding tax on social media influencers, agreeing that creators should contribute to the national tax system. However, respondents emphasized the need for a balanced approach, strongly favoring income-based exemptions for small creators and the implementation of government incentives to support digital entrepreneurship. While there is concern that the tax could discourage young talent, the public generally views this measure part of the Finance Bill 2026—as a necessary step to bring the growing digital economy into the formal tax net.
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