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Terms of use

Acceptable Use Policy

1. Introduction

1.1 This Acceptable Use Policy applies to your use of the markaz.pk Platform for displaying commercial property listings for sale or rent, and the markaz.pk Agent Admin System for uploading commercial property listings for sale and rent to be displayed on the Platform (“Service”).

1.2 This Acceptable Use Policy is part of your agreement with us regarding the Service.

1.3 We reserve the right to modify this Acceptable Use Policy from time to time, as outlined in the Customer Terms.

1.4 To maintain the quality of content on markaz.pk, we may, at our discretion, issue directions regarding modifications to content that we consider reasonable. The rules set forth in this Acceptable Use Policy are our requirements, and we may request content modifications where we believe it is reasonable in the circumstances.

1.5 We may, acting reasonably and in good faith, interpret and apply the rules in this policy in a manner that upholds the quality and integrity of our Platform, considering the need to maintain such standards.

 

2. Your Obligations

2.1 You must comply with the provisions of this Acceptable Use Policy.

2.2 You must:

Acceptable Use Policy as being unacceptable (see clause 4).

2.3 You must use the Service responsibly, taking into account the potential effects your use may have on other users of the Service and our Platform.

 

3. Acceptable Use

3.1 It is acceptable to use the Service for the genuine listing of commercial properties for sale or rent, on behalf of the person entitled to offer the property for sale or rent, and in compliance with the terms outlined in this Acceptable Use Policy.

3.2 It is acceptable to list properties for which you hold the appropriate agency agreement or authority to sell, as required by the regulations in your Territory.

 

4. What is not acceptable use?

4.1 It is considered unacceptable use of the Service to engage in any of the following practices, or to allow others to do so, when using the Service:

4.1.1 Listings other than real estate:

Listing anything other than commercial property for sale or rent. For example, cars, finance offers, or any other non-real estate items are not acceptable listings on our Platform. To clarify, a sale or rental listing on markaz.pk must involve an offer to buy or rent real property rights (e.g., offering to purchase freehold title, obtain a rent-hold interest in land, or buy or rent fixtures or structures upon land).

4.1.2 Business listings:

[Not used]

4.1.3 Advertising your real estate agency or services:
Using the Service to promote your real estate agency or services rather than listing commercial property for sale or rent. Each listing uploaded by you must be a genuine listing of commercial property for sale or rent, as outlined in section 4.1.1 (also see section 4.1.10 below).

4.1.4 Misuse of fields:
Placing irrelevant information in any information, description, or picture fields. You must only use these fields to provide information that is relevant to the listing of a commercial property (not a business). For example, it is unacceptable to include the name or contact details of your real estate agency or information aimed at advertising a business for sale in the description header or property description (as determined by us in our sole discretion).

4.1.5 Watermarks in photos:
Inserting an agency name in a property listing is only acceptable if it takes the form of a transparent watermark located in the bottom right-hand corner of the image, with dimensions no greater than 2% of the total image size, and without color.

4.1.6 Incorrect photos or pictures:
Displaying a photograph, drawing, or other image that does not accurately represent the property being offered for sale or rent, or that detracts from the property. Using photos of properties other than the one being listed for sale or rent is not acceptable. For example, images like “Too Early for Picture,” collages, or cartoon images are not acceptable. Additionally, displaying photos that include the agent is also not allowed.

4.1.7 Text in photos or pictures:
Displaying text within a photograph, drawing, or other image that we consider to diminish the quality or clarity of the image.

4.1.8 Photo or image collages:
Displaying a collage or combination of multiple photos or images within a single frame is not permitted.

4.1.9 False street and place names:
Using street names, area names, or location names that are inaccurate or not officially recognized by Geoscience. For example, using an area or locality name that is not listed or recognized by Geoscience is not acceptable. If uncertain, you should verify the name through the Geoscience database to ensure it is officially recognized. Stating that a property is located in a neighboring area, without the proper designation, is also not acceptable. However, you may select additional neighboring areas using the Extra Locations product.

4.1.10 Fake or dummy listings:
Each listing uploaded by you must represent a genuine and legitimate commercial property for sale or rent. It is unacceptable to advertise a property that is fake, dummy, or otherwise not available for sale or rent.

4.1.11 Duplicate listing of properties:
Creating more than one listing for the same property is not acceptable. For example, listing a single property multiple times with different prices is prohibited. However, a genuine listing of multiple premises at the same address is not considered a duplicate listing.

4.1.12 Refreshing listings:
Removing and then re-listing the same property in order to make it appear as a new listing is not permitted. This also applies to situations where a property is removed from the market and then relisted with a new authority for the same agent, if the property has been off the market (and inactive on our Platform) for less than 60 days.

4.1.13 Listing of multiple dwellings at the same street address:
It is not acceptable to list more than five basic listings for unique properties at the same street address. Using identical titles, images, or descriptions for these listings is also prohibited. Additionally, using a showroom or generic photo without indicating that it does not represent the actual property is not allowed.

4.1.14 Animated logos and large files:
Submitting animated “gif” files as logos through the Service for display on our Platform is not acceptable. You must also ensure that any graphic file submitted for your logo does not exceed 4k in memory size.

4.1.15 Contact details in your logo:
It is not acceptable to submit a logo for display on our Platform if that logo contains your agency’s contact details (such as a phone number).

4.1.16 Listing without authority:
It is not acceptable to list a property that you have not been authorized to market for sale or rent. This means you must have an authority signed by the owner or vendor, such as an Agency Agreement or Authority to Sell, before listing the property. Additionally, if a property is listed with multiple real estate agents, you must have authority from the primary agent to list the property or change its status.

4.1.17 Impersonating other persons:
You must not use the Service to impersonate another person or persons. Impersonation is prohibited and can lead to account suspension or other penalties.

4.1.18 Reselling the service or Its contents:
Reselling the Service or its contents to any other person is prohibited. If you are listing a property, you must be representing the vendor in the sale or rent of that property.

4.1.19 Allowing others to use the service:
You must not use the Service to advertise properties for sale or rent for a real estate office in your real estate group that is not subscribed to the Service. Each Real Estate Agency’s physical office location must be subscribed to the Service in order to upload property listings. Property uploads must use the subscription applicable to the office that has the vendor or owner authority.

4.1.20 Listing where you are not licensed:
Using the Service to advertise properties for sale or rent in a Territory where you do not hold a current real estate agent’s license is not acceptable. Exceptions may apply if you have been pre-approved by us as an exempt co-working space provider in the Rent Section or as an exempt developer customer.

4.1.21 References to third parties:
It is not acceptable to publish advertisements with references to third parties (e.g., the vendor) in the listings. Advertisements must only refer to a licensed real estate agent within your real estate group who has a current subscription to the Service. Any external references not directly related to the listing, or the subscribed agent are prohibited.

4.1.22 Misleading or deceptive conduct:
You must not use the Service or provide any content that misleads or deceives the public users of our Platform. Any conduct or content that creates a false impression, even unintentionally, is prohibited. For example, stating that a property “must be sold this weekend” when it is not true is deemed unacceptable. Ensuring all content is accurate and honest is essential to maintaining the integrity of the Service.

4.1.23 Failure to move or remove sold or rented properties:
It is required to move or remove a property from the active listings within 72 hours of a sale or rental contract being entered into. If a property is sold or rented, it must be marked as “under contract,” transferred to the sold database, or completely removed from the Platform within the specified timeframe.

When transferring a property to the sold database, the “sale date” must be the date the contract of sale was signed. A property will be deemed “sold” or “rented” after any of the following events:

  1. a) The property is sold at auction.
  2. b) The property is sold by private treaty and the contract is unconditional.
  3. c) The property is sold by private treaty, and the contract becomes unconditional after conditions are satisfied or waived.
  4. d) The property has been listed as “under offer” or “under contract” for more than two months on the Platform.
  5. e) You or your agency refer to the property as “sold” in any public communication, including signboards, marketing materials, on another website, or in a window display.

Failure to mark or remove the property within 72 hours of any of these events is considered a breach of this Acceptable Use Policy.

4.1.24 Sold by another agent:
It is not acceptable to change the status of a property to “sold” unless you are the selling agent. For example, if a property is listed with multiple agents, only the agent who sold the property is allowed to mark it as “sold” on the Platform. Other agents involved must remove their listing for the property. Changing the status of a property to “sold” when you are not the selling agent is considered a violation of this policy.

4.1.25 Rules for video content:
Videos should be exclusively used to promote a property for sale or rent, with the content focusing primarily on the property itself. The video should not be utilized to advertise your agency or services. However, a transparent watermark of your agency’s logo may be included in one corner of the video, provided that the logo does not occupy more than 10% of the total image size (approximately 80 pixels by 60 pixels). This ensures the property remains the main focal point.

The images and audio within the video must be relevant to the property being advertised. Incorporating ‘lifestyle’ images or commentary on lifestyle features, such as a view from the property or nearby amenities, is acceptable, as long as the property continues to be the primary focus.

You are prohibited from using the video functionality in any manner that could potentially mislead or deceive users of markaz.pk.

It is essential to comply with the technical specifications for embedded property videos, which may be updated periodically.

Advertisements should not be displayed alongside your video content.

The video functionality must not be used for unlawful, malicious, or inappropriate purposes. Specifically, it is unacceptable to display images or include commentary that:

All general Acceptable Use guidelines also apply to the images and sounds in videos, including, but not limited to, sections 4.1.28 and 5.

4.1.26 Extra Locations (or multi-location):

The Extra Locations feature must not be used to list a property in locations that are not reasonably close to the actual property location, as determined solely by us. The placement of a listing in an inappropriate or distant location will not be allowed.

4.1.27 Verification of listing authenticity:

You are responsible for ensuring that any listings uploaded to our Platform are legitimate and not intended for fraudulent purposes. This includes preventing the use of listings to impersonate authorized real estate agents or landlords to deceive consumers for financial gain. If such an incident occurs, you must demonstrate that you have effective processes in place to verify the authenticity of listings and confirm that the listing is uploaded for legitimate reasons, supported by proper agency authority from the property owner.

4.1.28 Inappropriate content:

The Service must not be used for any unlawful, illegal, malicious, or improper purpose, nor in any manner that would negatively affect the quality of our Platform or the overall user experience. The following types of content are strictly prohibited:

  1. a) Content that may defame or discredit any individual or business;
    b) Content that discloses private, personal, or confidential information without consent;
    c) Content that could be considered obscene, offensive, menacing, or abusive;
    d) Content that infringes on the intellectual property rights of others;
    e) Content that violates any laws, regulations, standards, or codes established by relevant authorities or industry bodies.

4.1.29 Editing listings for new campaigns:

Any edits to listings will be treated as new listings under the terms and pricing of your current subscription if the following changes are made:

  1. a) A listing is edited to promote a different property or allotment than originally advertised;
    b) A listing is moved from the Sold or Rented Section back into the Buy or Rent Sections;
    c) A listing is moved into the Buy or Rent Section after being off the market for more than 60 days.

 

5. Breaching this Policy

5.1 If you use the Service in a manner that breaches this Acceptable Use Policy, you are in violation of your Agreement with us for the use of the Service.

5.2 A breach of this Acceptable Use Policy may result in us taking appropriate action to remedy the breach. This could include: terminating or suspending your subscription; removing a specific listing; preventing the listing from being uploaded to the platform; or any other actions permitted under our Agreement with you or applicable law.

5.3 If we notify you of a breach or breaches of this Acceptable Use Policy, we may require you to rectify those breaches and fully comply with this Acceptable Use Policy within the specified notice period. We will ensure the notice period is reasonable, considering the nature of the breach, its impact on consumers, the need to preserve the integrity of our Platform, and the time required to resolve the breach.

5.4 We reserve the right to suspend or terminate your account if:

  1. a) You are in material breach of any requirement of this Acceptable Use Policy; or
    b) You breach any requirement of this Acceptable Use Policy and fail to remedy the breach within the period specified in the notice.

5.5 If we suspend or delete listings or prevent listings from being uploaded due to a breach or attempted breach by you, you will remain liable for your contractual obligations until the termination or expiration of your agreement with us.

5.6 You may immediately terminate your agreement with us if we suspend or temporarily remove your listings for a period of 30 days or more.

 

Legal information

Contractual Terms of Use of the markaz.pk website

By browsing or otherwise accessing any content or data on the markaz.pk websites, mobile sites, or apps, you agree to be bound by these terms.

These Terms of Use and our Privacy Policy form the foundation on which you may access and use our websites, including any subdomains, mobile sites, and apps (collectively referred to as “our websites” in these terms).

We reserve the right to modify any or all of our Terms of Use or other conditions for using our websites at any time by publishing the updated terms or conditions on our website. Your continued use of our websites constitutes your acceptance of these new terms. If you object to any of the Terms of Use or other notices on our websites, your sole recourse is to immediately cease using our websites.

We do not warrant that the content, links, or subdomains contained on, or associated with, our website will be available and accessible to you at all times. We may change the path or location of a link or subdomain, or redirect content contained within a link or subdomain on our website at any time without prior notice to you. Additionally, we do not guarantee that any links you forward will remain consistent at the time of forwarding or sharing, as they may change without notice.

The information provided on our websites and in any markaz.pk publication should not be considered a substitute for professional legal, financial, or real estate advice.

Griphens Technologies is responsible for maintaining our websites. However, neither markaz.pk nor Griphens Technologies makes any warranties regarding the accuracy or reliability of the information contained on our websites, including, but not limited to, content or information generated on our websites by or on behalf of Griphens Technologies, as well as any third-party content on our website.

 

Restrictions on use of websites

By accessing or using our websites, you agree that you will not:

    1. (a) Use any automated device, software, process, or means to access, retrieve, scrape, or index our websites or any content on our websites.
    2. (b) Use any device, software, process, or means to interfere or attempt to interfere with the proper functioning of our websites.
    3. (c) Engage in any action that imposes an unreasonable burden or makes excessive traffic demands on our infrastructure, which we, in our sole discretion, deem to be disproportionate site usage.
    4. (d) Use or index any content or data on our websites for purposes including, but not limited to:
      1. (1) Constructing or populating a searchable database of properties,
      2. (2) Building a database of property information, or
      3. (3) Constructing or populating a property data or property insights product.
  1. (e) Transmit spam, chain letters, contests, junk email, surveys, or other mass messaging, whether for commercial purposes or not.
  2. (f) Use our websites or any content from our websites in any manner that, in our sole discretion, is unreasonable or not intended for the purpose for which it is made available.
  3. (g) Violate the rights of any person, including copyright, trade secret, privacy rights, or any other intellectual property or proprietary rights.
  4. (h) Pose as any person or entity, or attempt to solicit money, passwords, or personal information from any individual.
  5. (i) Act in violation of any Term of Use or other conditions imposed by us or any applicable law.
  6. (j) Reproduce, republish, retransmit, modify, adapt, distribute, translate, create derivative works or adaptations of, publicly display, sell, trade, or in any way exploit our websites or any content on our websites, except as expressly authorized by us.
  7. (k) Transmit or attempt to transmit any computer viruses, worms, defects, Trojan horses, or other items of a destructive nature.

We reserve the right to take whatever actions we deem necessary to prevent unauthorized access to or use of our websites, including, but not limited to, implementing technological barriers or reporting your conduct to any relevant authorities or entities.

 

Copyright

The content available on or through our websites and publications is protected by copyright. Except for fair dealing as permitted by the Copyright Act, Griphens Technologies grants visitors permission to download copyrighted material solely for private, non-commercial use.

For any reproduction or use of markaz.pk copyrighted material beyond this scope, written permission must be obtained directly from Griphens Technologies or the relevant copyright holder. If permission is granted, it will be subject to the condition that the copyright owner’s name and their interest in the material be properly acknowledged whenever the material is reproduced or quoted, in whole or in part.

 

Third party links and advertising

Our websites may contain advertisements, hyperlinks, and pointers to websites operated by third parties, including, but not limited to, links to the websites of our real estate agency customers. These third-party websites are not part of our websites and are not under the control or responsibility of Griphens Technologies.

By linking to such third-party websites, you are leaving our websites and doing so entirely at your own risk. Griphens Technologies and its affiliated entities make no representations or warranties regarding the accuracy or reliability of the information on any third-party websites. Griphens Technologies, along with its directors, officers, and agents, disclaims all liability for any direct or indirect loss or damage you may incur as a result of relying on content found on or omitted from these third-party websites.

The display of advertisements does not constitute an endorsement or recommendation by Griphens Technologies.

 

Contributions

In this section, the term “Contributions” refers to information, including but not limited to, data, text, video, still images, audio, or other material that Griphens Technologies has authorized you to host, share, publish, post, store, or upload on our websites, as permitted by these terms.

Griphens Technologies reserves the right to remove, alter, or disable access to any or all of your Contributions at any time, without liability to you, at its sole discretion, and without prior notice. This includes the removal or disabling of access to any Contributions if Griphens Technologies believes that:

You retain all ownership rights to your Contributions. Griphens Technologies is not obligated to treat your Contributions as proprietary information.

To the extent that any Contributions are proprietary, you grant Griphens Technologies a worldwide, non-exclusive, royalty-free, perpetual, transferable, and irrevocable license to use, reproduce, modify, adapt, translate, distribute, publish, create derivative works from, display, and publicly perform your Contributions worldwide, in any medium, whether currently in existence or not. You also grant each user of our websites a non-exclusive license to use, reproduce, adapt, translate, distribute, prepare derivative works of, display, and perform your Contributions as permitted by Griphens Technologies and these terms.

You grant Griphens Technologies the right to use your name (or the name you submit with the Contribution) in connection with your Contributions.

You represent and warrant that:

For any Contributions in which you retain moral rights, you declare that:

You further represent and warrant that:

 

Third Party Content

Our websites may contain content provided by third parties (“Third Party Content”). Griphens Technologies does not regularly monitor or make inquiries regarding Third Party Content. As such, Griphens Technologies is not responsible for, nor does it endorse, any Third Party Content. No representations, either express or implied, are made by Griphens Technologies regarding the accuracy, reliability, or suitability of Third Party Content. Third Party Content does not necessarily reflect the views of Griphens Technologies. You access and rely on Third Party Content entirely at your own risk.

 

Platform providers

Our apps are provided subject to the platform or software provider’s terms, as outlined below:

If you download our app via the iOS App Store, you acknowledge that these terms include an end-user license agreement between you and Griphens Technologies. The end-user license agreement is between us and you; it is not an agreement between Apple Inc. (“Apple”) and you.

We grant you a non-transferable license to use the app on any iPhone or iPad that you own or control, subject to your compliance with the Usage Rules in the App Store Terms.

You acknowledge that:

  • Griphens Technologies (not Apple) is solely responsible for the app and its contents.
  • Apple is not obligated to provide maintenance or support services for the app.

If the app fails to comply with any applicable warranty (if any), you may notify Apple, and Apple will refund the app purchase price to you. To the maximum extent permitted by law, Apple has no other warranty obligations regarding the app. Any claims, losses, liabilities, damages, costs, or expenses attributable to a warranty failure are the responsibility of Griphens Technologies.

We are (and Apple is not) responsible for:

  • Addressing any claims by you or any third party relating to the app or your use of the app, including (but not limited to): (i) product liability claims; (ii) failure of the app to conform to any applicable legal or regulatory requirement; and (iii) claims under consumer protection or similar legislation.
  • Investigating, defending, settling, and discharging any third-party claim that the app or your use of the app infringes that third party’s intellectual property rights.

You represent and warrant that: (i) you are not located in a country subject to a U.S. Government embargo or that has been designated by the U.S. Government as a “terrorist-supporting” country; and (ii) you are not listed on any U.S. Government list of prohibited or restricted parties.

For any questions, complaints, or claims, you can contact us at contact@markaz.pk or through the ‘feedback’ option in the app’s Settings menu.

You acknowledge and agree that Apple and its subsidiaries are third-party beneficiaries of this end-user license agreement and that your acceptance of these terms gives Apple (and you accept that Apple has) the right to enforce the end-user license agreement against you as a third-party beneficiary.

Apps accessible via Android devices include software from The Android Open Source Project, Copyright (c) 2005-2008, The Android Open Source Project, licensed under the Apache License, Version 2.0 (the “License”). You may not use this software except in compliance with the License. Unless required by applicable law or agreed to in writing, software distributed under the License is provided “AS IS,” without warranties or conditions of any kind, either express or implied. See the License for the specific language governing permissions and limitations.

Your use of Google Maps is subject to the Google Maps Terms of Service and the Google Privacy Policy.

 

Property Reports

By requesting a property or area report or price estimate (referred to as a “Property Report”) through our websites, you consent to the use of your email address as outlined in our Privacy Policy.

Property Reports are provided for informational purposes only and are based on historical data. These reports do not consider external factors such as economic changes, future infrastructure plans, regulatory updates, environmental shifts, or fluctuations in the property market, all of which could impact property values. Therefore, Property Reports should not be regarded as professional advice and should not be solely relied upon for any property-related decisions. We strongly recommend that you seek professional advice before making any decisions regarding property investments.

In providing a Property Report, we do not act as an agent for you, or any real estate professional involved in the preparation of the report. For clarity, any sections of the Property Report provided by real estate professionals, including price estimates, are considered Third Party Content as per the section outlined above.

 

Editorial content

Any editorial content or articles published on our site are provided for general informational purposes only and do not take into account your personal objectives, financial situation, or specific needs. This content should not be considered as professional advice or relied upon for decision-making. We strongly recommend that you seek professional advice before acting on any information provided in the editorial content.

For clarity, editorial content authored by third parties who are not employed by us is considered Third Party Content, as defined in the section above.

 

Further warranties

You represent and warrant that:

 

Indemnity

You agree to indemnify and hold harmless Griphens Technologies and its affiliates (including their officers, agents, partners, and employees) (collectively, “those indemnified”) from any and all losses, liabilities, claims, or demands (including reasonable attorney fees) arising out of any third-party claim related to Contributions you have made to our websites. This indemnity does not apply to the extent that such loss, liability, claim, or demand was caused by Griphens Technologies’ fraud, gross negligence, or willful misconduct.

We will notify you in a reasonable time of any third-party claim that gives rise to a claim for indemnification and will take reasonable steps to mitigate any loss or damage. In cases where we caused or contributed to the loss, your liability will be reduced proportionally.

 

Policy for linking to our website

You may only link to content on our websites if we provide consent. If we grant permission for you to link to our websites, it is subject to the following conditions:

We reserve the right to request that you remove any link to our content at our discretion. This right may be exercised through notice to you and can be based on the matters outlined above, or any other reason we consider reasonable.

 

Limitation of liability

Certain rights and remedies may be available under the Competition and Consumer Act and similar legislation in other territories. Nothing in these Terms and Conditions limits, excludes, restricts, or modifies those rights and remedies, and all provisions of these Terms and Conditions are subject to those rights and remedies.

TO THE EXTENT PERMITTED BY LAW, NEITHER PARTY SHALL BE LIABLE TO THE OTHER PARTY, OR ANY THIRD PARTY FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT, LOSS OF REVENUE, LOSS OF GOODWILL, LOSS OF CUSTOMERS, LOSS OF CAPITAL, DOWNTIME COSTS, LOSS OF PROFIT, LOSS OF OR DAMAGE TO REPUTATION, LOSS UNDER OR IN RELATION TO ANY OTHER CONTRACT, LOSS OF DATA, LOSS OF USE OF DATA, LOSS OF ANTICIPATED SAVINGS OR BENEFITS SUFFERED OR INCURRED BY OR AWARDED AGAINST THEM UNDER OR IN ANY WAY CONNECTED WITH THIS AGREEMENT OR THE WEBSITES, EXCEPT WHERE SUCH DAMAGES, LOSS OR COSTS:

THE AGGREGATE LIABILITY OF EACH PARTY AND THEIR RELATED ENTITIES FOR LOSS, DAMAGES AND COSTS WHICH ARE NOT EXCLUDED UNDER THE CLAUSE ABOVE WILL AT ALL TIMES BE LIMITED TO PKR 10000.00, EXCEPT WHERE SUCH DAMAGES, LOSS OR COSTS:

 

Jurisdiction

Your use of our websites, these terms, our Privacy Policy, and all of our legal terms and notices will be governed by and construed in accordance with the laws of Pakistan. By using our websites, you irrevocably and unconditionally submit to the jurisdiction of the courts of Pakistan.

 

Last updated: 12 March 2025

 

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