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Usmania Restaurant

13 West Jinnah Ave, Block D G 6/2 Blue Area, Islamabad, 44000, Pakistan

Food

Investment

Undisclosed

Usmania Restaurant

  • Awards in Rawalpindi—“Best Restaurant” by RCCI three years in a row
  • Spacious, AC‑cooled multi‑floor ambience in major cities
  • Expanding digital presence via dedicated website & franchise portal

Where Authenticity Meets Hospitality

 

History: The Timeless Dining Landmark

Usmania has anchored Pakistani casual- to fine-dining since at least the early 2000s, originally rooted in Islamabad and Rawalpindi with Blue Area and Committee Chowk as key draws. Its consistent acclaim and branch expansion—Karachi’s Blue Area, and even Chicago—highlight its enduring legacy .

 

Specialties: Flavor Spanning From Karahi to Continental

Signature dishes include steamed roasts, mutton & chicken karahi, biryani, Continental staples (burgers, pasta), and Asian favorites. A sprawling menu ensures prep that’s “careful… unmatched” in both taste and volume

 

Achievements: Accolades & Accolades

  1. Rawalpindi’s "Best Restaurant" for 3 consecutive years
  2. Stellar reviews across platforms—Google, Reddit, TripAdvisor
  3. Mentioned among Islamabad’s oldest and most reliable eateries
  4. International reach with franchise inquiries from Chicago, Illinois

 

Franchising: Growth Through Partnership

 

Franchising Info & Method:

Usmania opened global franchise interest in 2023, inviting partners via a dedicated portal. They’re exploring both master-franchise and single-unit models across countries.

 

Franchising Method:

Prospects apply via web form → vetting by corporate team → site selection, setup blueprint, training, menus & supply chain support → ongoing brand/marketing alignment.

 

Why to Franchise?

  1. Capitalize on a national legacy with deep-rooted trust and cross-city familiarity
  2. Diverse menu appeal—from desi staples to Continental and Asian favorites
  3. Proven acclaim and brand leadership—award-winning, crowd-favorite reputation
  4. Franchise support in operations, sourcing, branding, and marketing
  5. Global diaspora appeal—Chicago interest shows international potential

Location & nearby



13 West Jinnah Ave, Block D G 6/2 Blue Area, Islamabad, 44000, Pakistan


Franchise Highlights

Franchise fee USD 5,000
Royalty fee 5%
Ad royalty fee 2%
Year founded 2000
Franchise launched 2023
Franchise ID 562417263
Category Food
Last updated: 16 Jul 2025 6
Report Listing

13 West Jinnah Ave, Block D G 6/2 Blue Area, Islamabad, 44000, Pakistan

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