Founded in 1963 in LA, The Coffee Bean & Tea Leaf pioneered specialty coffee retail and invented the Ice Blended® beverage in 1987. Global franchising began in Asia by 1996. Under Jollibee’s ownership since 2019, the brand now exceeds 1,100–1,200 stores across 24+ markets, with strategic HQ relocation to Singapore in 2023

Specialties: Global Beans, Handcrafted Sips & Tea Variety

CBTL sources the top 1% Arabica beans and premium teas worldwide. Signature products include Ice Blended® beverages, espresso drinks, loose-leaf teas, sandwiches, desserts, and retail coffee packs. All stores maintain consistent product standards across global systems .

Achievements: Industry Innovation & Brand Respect

• Inventor of the Ice Blended®, shaping cold beverage culture
• Integrated into Jollibee portfolio in 2019, boosting global growth strategy
• Member of the International Franchise Association since 2015
• Strong presence in Pakistan since 2017, with over 25+ local outlets and increasing demand
• Reddit users champion CBTL in Islamabad and Lahore for taste and ambience

Franchising: Global Multi‑Unit Model & Why to Franchise

Franchising Info & Method:

• CBTL offers multi-unit and master area development agreements, not single-unit only in traditional format. Franchisees must undergo financial vetting, market planning and commit to multiple unit creation over time

Franchising Method:

Process includes application → financial review → business plan/site approval → contract signing (ADA or franchise agreement) → build-out, training (Owner, Barista, Manager training) → grand opening with ongoing support in operations, supply chain, marketing & analytics

Why to Franchise?

• Strong global brand equity with deep heritage and innovation history
• Flexible café formats (kiosk, standard inline, drive-thru, airports) matching diverse real estate needs
• Comprehensive support—training, sourcing, marketing, POS, franchise operations support team
• Proven ROI potential: payback within ~18–36 months depending on format and market demand
• Scale opportunity via multi-unit model; suitable for urban centers seeking premium café concept
• High customer loyalty & product variety in markets with growing coffee culture