Starbucks

From Beans to a Global Brotherhood

Starting as a modest coffee bean shop in Seattle in 1971, Starbucks transformed under Howard Schultz from 1986 onward into a global coffeehouse phenomenon. By combining signature beverages, ambiance, and brand storytelling, it scaled to over 40,000 locations across nearly 90 countries by 2024

Coffeehouse Reinvented

Starbucks is known for specialty espresso-based drinks, Frappuccinos, seasonal lattes, and a rich selection of food and merchandise. It pioneered premium coffee culture and digital loyalty programs, all while maintaining local adaptation in menus and store design

Pakistan Entry

There’s currently no authorized presence in Pakistan. Rumors of opening were officially denied by Starbucks and legal action was taken against unauthorized usage of its branding. Regulatory caps on fees and royalties, plus the dominance of tea, make entry more complex than in other markets

Could This Market Brew?

With burgeoning interest from urban youth and rising café culture, Pakistan offers potential—but only through official licensing or a strategic joint venture with a local partner, similar to India’s Tata model. Adapting pricing, menu to local tastes, and navigating SBP restrictions would be essential