Sip the legacy. Brew your future with Second Cup

Founded in 1975 in Toronto, Canada, Second Cup Coffee Co. began as a small kiosk selling just six blends of premium coffee. Over the decades, it has evolved into one of the most recognized specialty coffee brands, now operating 400+ cafés in 25+ countries, including a growing presence in Pakistan, the Middle East, and North America.

Business Model & Franchise System

Second Cup runs on a franchise-based model with a strong focus on:

• Premium product quality
• Modern, community-driven cafés
• Comprehensive franchise support
• Tech-integrated customer engagement

It first opened franchising opportunities in the same year it launched — 1975 — and continues to empower local entrepreneurs through well-structured, low-risk, high-return business ownership.

Franchise Advantages

As a franchisee, you get:

• End-to-end training & onboarding
• Reliable global supply chain
• National & regional marketing support
• Help with location setup, design & launch
• Loyalty app & digital integration
• Continuous operational assistance
• Exclusive access to premium, ethical coffee blends

Why Choose Second Cup?

Nearly 50 years of global success

• Strong brand identity with modern, lifestyle cafés
• Ethical and sustainable sourcing (Rainforest Alliance Certified)
• Backed by Foodtastic Inc., Canada’s top-tier restaurant franchisor
• Flexible formats: kiosks, cafés, high-street or mall setups

Serve quality. Build your future. Join Second Cup now