Reinventing Local Shawarma Culture
PITA seeks to elevate traditional Pakistani shawarma spots by offering Lebanese-style fillings, saj wraps instead of regular rolls, generous chicken portions, garlic aioli, and side fries that mirror Middle Eastern techniques
Fusion Menu, Bold Flavors
By blending authentic wraps with fusion creations like Kolachi and Asian Dynamite, PITA aims to cater to local palettes craving familiar cuisines with a twist—plus churros for dessert and loaded fries as staples
Premium Branding without Franchising
Although billed as revolutionary, the brand remains centrally controlled and company-owned. Despite its expansion across two major cities, it has not sold franchise rights or offered dealership options.
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