Nirala Sweets, established by Mr. Taj din in 1948, shortly after he migrated from India, began its journey from Lahore, Pakistan and soon became the trusted name for the most delicious Ladoo and Gulab Jamun in the region.

With a passion for quality and authentic flavours, Mr. Din developed Nirala as a trusted name in traditional sweets, building a legacy that has delighted generations of customers. Through decades of dedication, nirala sweets evolved into a symbol of excellence and trust, producing up to more than 150 distinct products that captured the essence of Pakistani confectionery. Nirala presents beloved traditional sweets, traditional bakery products and khalis desi products like achaar, murabey, mashroobat etc., to a more diverse audience, reinforcing our brand's identity both, locally and internationally.