From Humble Beginnings to Retail Giant

Founded in 1955 by Imtiaz Hussain Abbasi in Bahadurabad, Karachi, Imtiaz started as a small corner grocery store. Over nearly 70 years, it has grown into Pakistan's fastest-growing retail chain, operating 31+ stores across 13 cities, with a loyal customer base exceeding 1 million and a workforce of 14,000+

A Superstore for Every Shopper

Three store formats:

• • Imtiaz Mega – full-range hypermarkets
  • Imtiaz Super Market – core supermarkets
  • Imtiaz Xpress – 24/7 convenience stores

• Massive product range: Over 52,000 items from 10,000+ brands, spanning groceries, fresh produce, electronics, home essentials, clothing, baby care, and more.
• Modern retail infrastructure: Integrated systems like SAP and iVend ensure efficient inventory control, quick billing, and seamless operations.
• Customer care hub: Centralized support with multilingual account managers to assist.

Milestones & Market Recognition

• Top-tier position: Widely acknowledged as Pakistan’s fastest-growing retail chain, often compared with Metro and Carrefour.
• Daily footfall & loyalty: Welcome over 250,000 daily shoppers, with 85,000+ active loyalty members.
• Brand refresh: In 2020, Imtiaz unveiled a revamped logo (featuring a star, happy customer, tick, and arch) under the #NEWONE campaign, symbolizing change, ethics, strength, and joy.
• Affordable excellence: Maintains a “you can buy like the rich” vision and frequently donates a portion of profits back to customers.

Community Commitment

• CSR in action: Contributed PKR 4 million to The Citizens Foundation in 2023, linking customer purchases to education support.
• Engagement events: Hosts the Imtiaz Cricket League, celebrates major national events like Independence Day, and conducts customer draws and fair campaigns.

Franchising? Not in the Plan

Imtiaz Super Market operates entirely through company-owned outlets. There is no franchise or licensing program—the brand keeps full control to ensure consistent quality and customer experience.