Domino's Pizza

Domino’s Pizza Pakistan – Global Flavor, Local Delight

Domino’s Pizza, a world-renowned pizza chain founded in 1960 in the U.S., entered the Pakistani market in 2001. Known for delivering fresh, oven-baked pizzas in under 30 minutes, Domino’s quickly gained popularity across major cities like Karachi, Lahore, Islamabad, Faisalabad, Multan, and more.

The brand offers a diverse menu tailored to Pakistani tastes, including signature items like Chicken Tikka, Seekh Kebab, and Peri-Peri pizzas, alongside classic pepperoni and vegetarian options.

Business Model

Domino’s operates in Pakistan under the franchise model, licensed by Jubilant FoodWorks Pakistan (a subsidiary of Jubilant FoodWorks Ltd. India), which holds the exclusive master franchise for the region.

Key business features:

• Centralized operations and food standards
• Efficient delivery infrastructure
• Digital-first ordering via app, website & WhatsApp
• Consistent promotions, value meals & local engagement

Franchising Model

Domino’s follows a well-defined global franchising model, offering:

• Single-unit or multi-unit franchise opportunities
• Comprehensive training & operational support
• Store design and setup guidance
• Marketing, branding & promotional assets
• Menu innovation tailored to local preferences

Looking to invest in a globally trusted food brand with local success?

Domino’s Pakistan offers strong brand equity, digital leadership, and operational excellence.