Des Pardes

Des Pardes Restaurant – A Culinary Heritage Experience

Des Pardes is a renowned restaurant brand based in Islamabad, Pakistan, celebrated for offering an authentic desi dining experience in a culturally rich setting. Nestled in the historic Saidpur Village, it attracts both local food lovers and international visitors.

Cuisine & Concept

Des Pardes specializes in traditional Pakistani and Mughlai cuisine, including BBQ, Tandoori, Karahi, Namak Mandi, and a variety of Continental dishes. The restaurant emphasizes authentic flavors, generous portions, and family-style dining.

Its theme blends cultural heritage with modern hospitality, offering indoor and outdoor seating amid scenic views of the Margalla Hills.

Business Model

• Privately Owned: Currently operates as a single-owner venture with branches in Islamabad and Rawalpindi.
• Experience-Driven Dining: Focuses on ambiance, food authenticity, and service quality rather than mass expansion.
• No Franchising Yet: As of now, Des Pardes does not offer franchising opportunities.

Unique Selling Points

• Iconic location in Saidpur Village – a major tourist spot.
• Authentic traditional Pakistani menu curated for both locals and foreigners.
• Cultural ambiance with live music and heritage décor.
• Preferred choice for family gatherings, corporate events, and official dinners.