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Crumble

Bizzon Plaza, F-11 Markaz, Islamabad, 43701, Pakistan

Food

Investment

Undisclosed

Crumble

  • Artisanal dessert brand born from a dorm room
  • Trendy, youth-centric branding that resonates with Gen Z and millennials
  • All stores are company-owned to ensure top-tier quality.

Crumble Pakistan – A Gourmet Dessert Revolution

Crumble is a premium Pakistani dessert brand that has quickly risen from a dorm room dream at GIKI to a nationwide favorite. With its roots in innovation and quality, Crumble delivers handmade cookies, brownies, and desserts that are both nostalgic and trendsetting.

 

Brand Philosophy

Focused on freshness, aesthetics, and bold flavors, Crumble positions itself as a youth-driven, lifestyle-oriented dessert brand. It seamlessly blends artisanal craftsmanship with modern convenience.

 

Product Range

  • Gooey cookies, molten brownies, mini cakes, and more
  • Gift boxes and seasonal collections
  • Corporate orders and bulk gifting options

 

Business Model

Crumble operates on a company-owned model, ensuring full control over quality, branding, and customer experience. They leverage both retail outlets and a strong e-commerce platform for nationwide cold-chain delivery.

 

Digital & Retail Presence

  • Available via website, app, and major delivery platforms
  • Flagship stores in major cities with premium store design
  • High customer engagement on Instagram and TikTok

 

Franchising:

As of now, Crumble does not offer franchising. All locations are operated by the brand to maintain consistency and premium standards.


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Bizzon Plaza, F-11 Markaz, Islamabad, 43701, Pakistan


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Franchise Highlights

Year founded 2020
Franchise ID 604031428
Category Food
Last updated: 21 Jul 2025 220
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Bizzon Plaza, F-11 Markaz, Islamabad, 43701, Pakistan

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