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BBQ Tonight

Sohrab Plaza, Embassy Road, Block A G 6/3 Blue Area, Islamabad, 44000, Pakistan

Food

Investment

Undisclosed

BBQ Tonight

  • Began as a roadside BBQ stall; now countrywide chain
  • Pioneered BBQ-style Pakistani cuisine with hygienic, casual ambiance
  • Launched Islamabad branch under franchisee Israa Wassay

From Karachi Stall to International Flavor Icon

 

Starting in Karachi in 1988, BBQ Tonight grew from a small roadside setup to a pioneer in Pakistani barbecue dining. With a family-first model, it standardized quality, hygiene, and service across city outlets. Islamabad's branch launched in 2008 under local franchisee training in Karachi kitchens. Now it runs hundreds of seats per night.

 

Specialties: Authentic BBQ & Culinary Fusion

Menu spans Pakistani BBQ classics—tandoori favorites, dum pukht, biryani, grilled meats, along with Afghan, Middle Eastern, seafood, steak and chef-recommended specials. Dining formats include à la carte, buffets, and event catering.

 

Achievements: Scaling a Taste of Pakistan Globally

  • Pioneered international franchises in Dubai (2011–12), Singapore (11+ yrs), Singapore also in Malaysia, Oman, Saudi, USA
  • Recognized as top BBQ brand in Pakistan; ranked #44 of 288 restaurants in Islamabad by TripAdvisor.
  • Founder interviews highlight dedication to quality, staff welfare, and consistency.

 

Franchising: Proven Model with Ongoing Growth

 

Franchising Info & Method

  • Official program: national and international franchises with brand standards, pricing controls, staff training, centralized supply chain, and ongoing HQ oversight.
  • Prospective franchisees can apply via the “Become a Franchisee” site.

 

Why Franchise?

  • Strong brand legacy and established operations since 1988.
  • Proven international model across 6+ countries.
  • Comprehensive support system: training, HR, procurement, marketing.
  • Global halal barbecue niche appeals to diaspora and locals alike.
  • High capacity outlet model (250–600 seating) suitable for group-centric revenue.
  • Healthy margins from buffet/catering formats and efficient operations.

Location & nearby



Sohrab Plaza, Embassy Road, Block A G 6/3 Blue Area, Islamabad, 44000, Pakistan


Franchise Highlights

Year founded 1988
Franchise launched 2008
Franchise ID 914154356
Category Food
Last updated: 21 Jul 2025 18
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Sohrab Plaza, Embassy Road, Block A G 6/3 Blue Area, Islamabad, 44000, Pakistan

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