Let’s Make Healthy Happen

Anytime Fitness was co‑founded in 2002 in Minnesota by Chuck Runyon, Dave Mortensen, and Jeff Klinger. Their first club opened in Cambridge, MN. Since then, the brand has expanded rapidly, selling its first franchises in 2002 and achieving over 5,200 locations in nearly 50 countries by 2023

In 2024, its parent company Self Esteem Brands merged with Orangetheory Fitness to form Purpose Brands, creating a combined network of over 7,000 fitness facilities with ~$3.5B in sales

Achievements & Recognition

• Named Entrepreneur Magazine Top Franchise of 2014 and ranked top global franchise multiple years running
• Recognized as fastest-growing fitness franchise for nearly two decades, with ~300 new club openings per year
• Achieved global presence on all seven continents, a unique fitness franchise milestone

Specialties & Unique Selling Points

• 24/7 member access with secure keypad entry
• Coaching‑oriented wellness focus (“Let’s Make Healthy Happen”) beyond mere convenience
• Mini‑club model well-suited for diverse demographics and real estate settings
• Technology integration: dedicated app, remote coaching, membership portability
• Strong supply chain and buying advantage via preferred fitness equipment vendors

Franchise Model Explained

• Franchise-only model: Nearly all clubs owned and operated by franchisees worldwide
• Master franchise model: Available internationally, requiring significant financial and operational capacity
• Franchise agreement term: Typically 5 years with renewal options
• Training & support: Initial classroom and on-site training, continuous field, phone, and digital support; access to online operations manual setup allowed; franchisor encourages hands-on or delegated management per model flexibility