Founded as a collaboration between Ultimate Fighting Championship (UFC) and New Evolution Ventures (NeV, founded by Mark Mastrov) in 2009, UFC GYM was created to bring the intensity and methodology of fighter training to mainstream fitness . UFC itself dates back to 1993, but the gym franchise concept emerged later

Achievements & Recognition

• Expanded to over 140 locations worldwide by 2023, including corporate and franchised units (~61 franchise; ~13 corporate)
• Average unit revenue ~ USD 3.5 million, with expected profitability and breakeven within 12 months
• Strong support infrastructure and diversified business model enhanced brand credibility

Specialties & Unique Selling Points

• MMA-inspired training methods accessible through group classes and individual coaching
• Offers comprehensive fitness services and retail under one roof
• New Jiu-Jitsu studio model caters to niche martial-arts demand with compact footprint
• Emphasizes UFC athlete-based programming and performance science integration
• Brand trust from UFC’s legacy attracts members interested in fight-style fitness

Franchise Model Explained

• Typical franchise term: 10 years, renewable, with territory options in many markets
• Training spans 24–40 hours classroom/on‑the‑job, plus staff pre‑opening shadowing and grand‑opening assistance
• Franchisor handles market analysis, layout, construction, equipment vendor connections, and brand activation