100 Thousand

Hundred Thousand – Bold American-Style Fast Food in Pakistan

Hundred Thousand is a trendy American-style fast-food restaurant based in Bahria Town Phase 4, Rawalpindi/Islamabad. Known for its bold flavors, vibrant branding, and modern dining experience, the brand has quickly earned a loyal following among young food lovers and burger enthusiasts in the twin cities.

Menu & Specialties

• Gourmet-style loaded burgers
• Crispy chicken tenders and curly fries
• Handcrafted dips and sauces
• Visually rich packaging and plating, ideal for social media
• The menu combines American fast-food aesthetics with locally curated taste preferences.

Business Model

Hundred Thousand operates on a direct-ownership model, where all services and outlets are company-managed. This ensures:

• Full control over food quality and customer experience
• Exclusive brand consistency across operations
• Efficient delivery service via their own mobile app

It currently does not offer franchising or dealership options and appears focused on expanding through owned units and digital delivery.

Technology Integration

• Offers a smooth mobile app-based ordering system for direct delivery
• Leverages social media marketing and app loyalty to engage customers
• Emphasizes a digital-first brand identity with curated online visuals

Unique Selling Points (USP)

• Bold, youthful branding with a premium fast-food experience
• Strong word-of-mouth and local cult following
• Compact, high-efficiency model ideal for urban food lovers

Hundred Thousand brings a boutique American fast-food vibe to Pakistan’s dining scene, combining rich flavors with a modern digital ordering system. While franchising is not currently offered, the brand's consistent quality and bold identity make it one of the most exciting local names in the burger segment.