Whataburger : Just Like You Like It

Whataburger is a beloved fast-food chain known for its made-to-order, juicy burgers crafted with fresh ingredients and customizable toppings. Alongside their signature burgers, the menu features chicken sandwiches, breakfast items, fries, and shakes, delivering a hearty, flavorful taste of Texas-style American fast food. Since its founding in 1950 in Corpus Christi, Texas, Whataburger has grown into a regional icon with over 1,000 locations across 16 states, primarily in the southern and southwestern U.S., and is now expanding into new markets nationwide.

Whataburger offers a franchise opportunity designed for experienced, well-capitalized operators, with initial investments ranging from $1.2 million to $3 million per unit. Franchisees pay a fee of $40,000 to $50,000, plus ongoing royalties and marketing fees. The company provides comprehensive training, site selection assistance, and supply chain support to ensure success. Strict financial requirements apply, including a minimum net worth of $12.5 million and $5 million in liquid assets, reflecting the brand’s focus on steady, strategic expansion.