Threads & Motifs is a prominent Pakistani fashion and apparel brand known for its intricately designed embroidered fabrics, ready‑to‑wear (pret) collections, and formal wear that blend traditional craftsmanship with contemporary trends.
Founded in 2009, the brand quickly gained popularity in Pakistan’s luxury clothing market and has since expanded to operate multiple outlets across major cities including Karachi, Lahore, Islamabad, Hyderabad, Faisalabad, Sialkot, and Multan, with an online e‑store offering worldwide delivery of its latest collections.
The brand’s product range includes formal dresses, luxury stitched outfits, unstitched embroidered fabrics, and seasonal fashion pieces that appeal to a wide range of customers. While Threads & Motifs has a strong retail presence in Pakistan and internationally through selected stockists.
There is no widely advertised formal franchise program publicly listed on their official site (though past social media mentions have hinted at franchise opportunities in specific cities) — so if you’re interested in franchising or partnership, it’s best to contact their corporate team directly for the most accurate and up‑to‑date information.
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