Sobia Nazir – Redefining Luxury Fashion in Pakistan
Sobia Nazir is one of Pakistan’s most renowned fashion houses, celebrated for its timeless elegance, luxurious fabrics, and refined embroidery. With over two decades in the industry, the brand has established itself as a leader in prêt-à-porter, luxury lawn, formal wear, and bridal couture.
Collections
From signature Luxury Lawn and Pret lines to intricately designed Bridal and Chiffon collections, Sobia Nazir offers fashion that blends modern sophistication with cultural heritage. Each piece reflects finesse, craftsmanship, and exclusivity.
Business Model
The brand follows an in-house production and direct retail model, operating flagship stores in Islamabad and Lahore. Sobia Nazir also caters to international markets through curated stockists and online sales. With a strong digital presence and high-end seasonal launches, it maintains full creative and commercial control of its operations.
Franchising & Expansion
Currently, Sobia Nazir does not offer franchising. However, its business reaches global fashion hubs via select retail partners and distributors, particularly in the UK, UAE, USA, and India.
Why Choose Sobia Nazir
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