So Kamal

So Kamal – Where Heritage Weaves Modern Elegance

About the Brand

So Kamal is a premium Pakistani fashion brand rooted in the rich legacy of Kamal Limited, one of the oldest and most respected textile manufacturing houses in Pakistan, established in 1954. Officially launched in 2012, So Kamal blends decades of fabric expertise with modern design sensibilities to create sophisticated Eastern wear for today’s women.

Design Philosophy

With a commitment to quality and innovation, So Kamal offers:

• Unstitched & Ready-to-Wear Collections
• Festive, Casual & Luxury Formals
• Home Couture (bed linens, comforters, etc.)
• Each design is a fusion of bold prints, timeless embroidery, and luxurious fabrics—crafted to celebrate both tradition and modernity.

Product Range

• Lawn, Khaddar, Jacquard & Silk collections
• 2-piece and 3-piece suits
• Kurtis, separates, and pret lines
• Premium home textile range

Retail & Online Presence

• 25+ company-owned outlets in cities like Lahore, Islamabad, Multan, Faisalabad, and more
• Official online store at www.sokamal.com
• Also available on Daraz Mall with nationwide delivery and easy returns

Business Model

• So Kamal operates through a direct-to-consumer retail model:
• All stores are brand-owned and managed (no franchising)
• Vertical integration through Kamal Ltd ensures high quality, cost-efficiency, and complete control from fabric to final product
• Focused on seasonal collections, fashion innovation, and customer satisfaction

Why Choose So Kamal?

• Backed by a 70-year textile legacy
• Elegant designs that blend tradition with trends
• Premium fabrics and expert craftsmanship
• Strong national retail footprint and e-commerce access
• Seasonal launches and value-driven pricing