Hospitality with a Difference
A Legacy of Luxury Across Continents
Serena Hotels began its journey in the 1970s in East Africa, initially focusing on tourism and sustainable hospitality. Backed by the Aga Khan Fund for Economic Development (AKFED), the brand expanded into Central and South Asia with a commitment to cultural integration and architectural authenticity.
The Islamabad Serena Hotel, one of its flagship properties in Asia, redefines luxury hospitality in Pakistan. Surrounded by the Margalla Hills and situated close to major government and diplomatic buildings, it caters to global dignitaries, corporate travelers, and luxury vacationers.
What Sets Serena Apart?
No-Franchise Expansion Strategy
Serena Hotels follows a company-owned or directly-managed model. They do not offer franchises, ensuring tight control over quality, consistency, and cultural authenticity across all properties.
Global Presence
Serena Hotels operates over 35 properties across:
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