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Serena Hotel

Khayaban-e-Suhrwardy Rd, opposite Convention Centre, G-5/1 G-5, Islamabad 44000

Hotel

Investment

Undisclosed

Serena Hotel

  • Iconic 5‑star luxury in Pakistan’s capital
  • Stunning Moorish-Islamic architecture
  • Celebrated on global lists for opulence & service

Hospitality with a Difference

 

A Legacy of Luxury Across Continents

Serena Hotels began its journey in the 1970s in East Africa, initially focusing on tourism and sustainable hospitality. Backed by the Aga Khan Fund for Economic Development (AKFED), the brand expanded into Central and South Asia with a commitment to cultural integration and architectural authenticity.

 

The Islamabad Serena Hotel, one of its flagship properties in Asia, redefines luxury hospitality in Pakistan. Surrounded by the Margalla Hills and situated close to major government and diplomatic buildings, it caters to global dignitaries, corporate travelers, and luxury vacationers.

 

What Sets Serena Apart?

  • Cultural Integration: Every Serena Hotel incorporates local art, heritage architecture, and craftsmanship.
  • Premium Services: From Maisha Spa to gourmet dining, guests enjoy first-class personalized care.
  • Elite Clientele: Frequently visited by heads of state, diplomats, and business moguls.
  • Sustainability: Committed to eco-friendly operations and local community empowerment.

 

No-Franchise Expansion Strategy

Serena Hotels follows a company-owned or directly-managed model. They do not offer franchises, ensuring tight control over quality, consistency, and cultural authenticity across all properties.

 

Global Presence

Serena Hotels operates over 35 properties across:

  • Pakistan
  • Kenya
  • Tanzania
  • Uganda
  • Mozambique
  • Afghanistan
  • Tajikistan
  • Rwanda
  • Democratic Republic of Congo

 

 


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Khayaban-e-Suhrwardy Rd, opposite Convention Centre, G-5/1 G-5, Islamabad 44000


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Franchise Highlights

Year founded 1970
Franchise ID 873003490
Category Hotel
Last updated: 30 Jul 2025 20
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Khayaban-e-Suhrwardy Rd, opposite Convention Centre, G-5/1 G-5, Islamabad 44000

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