Do What You Can’t

History: From Trading to Tech Titan

Samsung began as a small trading firm in 1938, gradually venturing into electronics in 1969. Over time, it carved a global niche in semiconductors, smartphones, TVs, and more. Its design revolution started in the 1990s, and the brand is now ranked among the world’s top five .

Specialties: Innovation, Integration, Impact

1. Cutting-edge tech: from Galaxy devices to AI and 5G
2. People-centered design: motto “human-driven innovations…”
3. Diverse product lines across consumer electronics, home appliances, enterprise tech
4. Premium retail experience via Smart Cafés, Digital Plazas, and Premium Brand stores

Achievements: Engineering & Brand Excellence

1. €8.8B in revenue (2024); 5th most valuable global brand in 2024
2. Leader in semiconductors, smartphones (#1 since 2011)
3. Design leader—launched first DRAM, digital TV, MP3 phone—all landmark products

Franchising: Partnering for Scale & Service

Franchising Info & Method:

Samsung offers a tiered franchise structure—Smart Café, Digital Plaza, Premium Brand—requiring area, investment, and operational alignment. Franchise partners receive brand access, stock supply, training, and ongoing support .

Franchising Method:

• Location-vetted outlets, with space standards (450–2400 sq ft), placed in metro/commercial zones
• Agreements include setup, inventory, branding, staff training, and sales support
• Royalty and marketing contributions applied monthly (~5–10% + 2–4%)

Why to Franchise?

• Global brand magnetism: Samsung name drives high footfall & trust
• Robust support network: branding, inventory, after-sales, digital marketing
• Fast ROI potential: strong margins on premium tech
• Scalable formats: choose scale that matches capital and location
• Ecosystem strength: consistent upgrades, loyalty programs, trade-in, servicing