Forever Faster

History: From Bros to Brand Revolution

Founded by Rudolf Dassler in 1948—the same year Adidas was born—Puma started as Ruda before rebranding. Its early Olympic forays (1936 Jesse Owens, 1952 Josy Barthel) established it as an athletic innovator. Over decades, it has grown into a global contender in sports and lifestyle fashion

Specialties: Speed, Style & Sustainability

Puma specializes in performance-driven gear and fashion-forward design. Its mantra Forever Faster and campaigns like Go chase it. Go feel it. Go Wild. reinforce its drive. Product range spans from motorsport to basketball, with eco‑conscious moves like K‑BETTER™ material innovation and Green Product emphasis .

Achievements: Record-Breaking Legacy & Accolades

1. Over €8.8 billion in sales (2024)
2. Sponsorship of mega-athletes and clubs (Bolt, Neymar, Borussia Dortmund)
3. Sustainability leadership with top scores in global evaluations
4. Strategic brand revival in basketball—creative director Jay-Z led return in 2018 .

Franchising: Scalable Reach & Brand Loyalty

Franchising Info & Method:

Puma expands via Exclusive Brand Outlets (EBOs) and Factory Outlets, partnering with local retail franchisees. In India, there are over 350 franchise-owned stores, with tailored investment models by outlet type .

Franchising Method:

• EBO Model: Franchisee invests (store setup, inventory, branding); Puma provides training, supply, brand support.
• Factory Outlet: Lower investment, focus on outlet distribution of past-season stock.
• Royalty ~5–10% of sales + marketing contributions of 2–4% per month .

Why to Franchise?

• Own a globally acclaimed brand with strong recognition and athlete endorsements
• Cater to booming athleisure demand in emerging markets
• Benefit from deep retail support—store design, inventory, marketing, training
• Tap into sustainability trends with eco-conscious consumers
• .Enjoy scalable returns—Indian units often break even within 1.5–3 years .