Proton is a Malaysian automobile manufacturer founded in 1983, renowned globally for producing affordable, reliable, and fuel-efficient passenger cars. The company first gained recognition with the launch of the Proton Saga in 1985, and over the decades, has expanded its portfolio to include sedans, SUVs, and more recently, hybrid and electric models. Proton has established itself as a trusted brand in several international markets through its focus on quality, safety, and cost-effective automotive solutions.
In Pakistan, Proton entered the market in 2018 through a partnership with Al-Haj Automotive Pvt Ltd, establishing local assembly and sales operations. The brand’s headquarters in Pakistan is located at D‑55 S.I.T.E., Main National Highway, Karachi, where it manages corporate, sales, and customer service operations. Proton vehicles, including the Saga and X70, are assembled locally as CKD (Completely Knocked Down) units to ensure competitive pricing and better availability of spare parts for the Pakistani market.
Proton Pakistan operates through an authorized 3S dealership network (Sales, Service, and Spare parts) across major cities including Karachi, Lahore, Islamabad/Rawalpindi, Peshawar, Sialkot, and Rahim Yar Khan. Despite some operational challenges and dealership closures in recent years, Proton continues to serve Pakistani customers with fuel-efficient, safe, and reliable vehicles. By combining global expertise with local assembly, Proton Pakistan aims to strengthen its presence as an affordable and customer-focused automotive brand in the country.
Other franchises you might be interested in based on the franchise category you are looking at.
Save your favorite properties and add notes with a free account.
