Outfitters

Outfitters Pakistan – Defining Urban Fashion Since 2003

Outfitters is one of Pakistan’s leading high-street fashion brands, established in 2003 to cater to the country’s rapidly evolving youth culture. Known for its trendsetting Western wear, bold aesthetics, and accessible price points, Outfitters has grown into a household name for fashion-forward individuals who want to express themselves through style.

A Brand Built for the Youth

With a sharp focus on Pakistan’s young and vibrant demographic, Outfitters offers dedicated lines for Men, Women, and Juniors, each reflecting global streetwear influences and contemporary fashion movements. Whether it’s everyday basics, edgy casual wear, or accessories and fragrances, the brand delivers a complete wardrobe solution for today’s modern lifestyle.

Retail Reach & Expansion

• 120+ outlets across 20+ cities in Pakistan
• A strong, mobile-friendly e-commerce platform with nationwide and international delivery
• Sub-brands include:
  • Outfitters Junior – for kids
  • Ethnic – a parallel brand for Eastern wear
  • Bespoke Studio – premium and personalized pieces

Business Model

Outfitters follows a fast-fashion, direct-to-consumer model:

• Quick turnaround from trend to shelf
• Fully in-house design, manufacturing, and logistics
• Ensures brand consistency, quality control, and operational efficiency
• Does not offer franchising; all outlets are brand-managed or partner-owned but centrally operated

What Makes Outfitters Stand Out

• Fashion inspired by global trends
• New collections every season
• Affordable pricing without compromising quality
• In-store experiences designed for Gen Z & Millennials
• A youthful brand with a strong digital and physical footprint