The Place to Savour Life

History: Birth of a Swiss Hospitality Pioneer

Founded in 1948 in Zurich by restaurateur Ueli Prager, Mövenpick started as an innovative restaurant focusing on quality, variety, and efficiency. The hotel division launched with its Zurich Airport properties, expanding to Cairo in 1976 and growing under management contracts. Since 2018, it's been part of Accor, leveraging global scale while retaining Swiss soul

Specialties: Gourmet-Driven, Heartfelt, Sustainable

Mövenpick’s essence is culinary excellence—balancing indulgence and wellness—with signature traditions like Chocolate Hour. Their service is defined by “We Make Moments”, aiming to elevate small gestures into meaningful experiences. A pioneer in sustainability, the brand leads with Green Globe certifications and holistic eco-practices

Achievements: Award-Winning Swiss Flair

• Recognized as the fastest-growing hotel chain in MENA (2003)
• Green Globe leader in sustainable hospitality since 2017
• $30M investment into Karachi flagship (2014)
• Rolling out “Passionately Swiss™” identity, reinforcing Swiss quality & warmth
• Part of Accor’s premium portfolio; expansion pipeline of ~30+ new hotels

Franchising: Smart, Selective, Strategic

Franchising Info:

• Mövenpick works mainly under hotel management contracts, where property owners retain asset ownership and Accor manages the brand operations.
• The only true franchise model in play is a master franchise in China, aiming to scale via local expertise .

Franchising Method:

• Management Contracts: Asset owners engage Mövenpick/Accor to operate their properties under the brand; this ensures brand control and consistency.
• Master Franchise (China): Sunmei Digital holds regional rights, paying fees and royalties to Mövenpick/Accor, responsible for rollout and local integration .

Why to Franchise?

• Tap Swiss quality & culinary prestige: Align your project with a globally recognized Swiss legacy
• Leverage Accor’s ecosystem: Gain access to booking channels, loyalty systems (ALL), marketing clout, and operational rigor
• Capitalize on China’s explosive growth: First-mover advantage in a vast market with a scalable master-franchise model
• Join a sustainability trailblazer: Appeal to modern travelers with certified eco-credentials
• Benefit from flexible partnership: Whether as owner or franchisee, tailor your involvement via management contracts or master-franchise structures