Maria.B

Maria B. – Where Tradition Meets Trend

Since its inception in 1999, Maria B. has transformed Pakistan’s fashion landscape, redefining modern eastern wear through elegant design, luxurious fabric, and unmatched versatility. Founded by Maria Butt, a top graduate of the Pakistan Institute of Fashion Design (PIFD), the brand has grown into one of the country’s most recognized and influential fashion houses.

A Leader in Diverse Fashion Lines

Maria B. is Pakistan’s most diverse designer label, offering an expansive portfolio including bridal couture, prêt-à-porter, formal wear, unstitched lawn, menswear, kidswear, jewelry, perfumes, and accessories. Known for fusing eastern tradition with contemporary aesthetics, the brand pioneered innovations such as Pakistan’s first designer lawn collection and collaborations with Swarovski.

Retail Model: 100% Company-Owned

Though Maria B. initially explored franchising during its early years, the brand now operates on a fully self-owned retail model. Every Maria B. outlet, in Pakistan and abroad, is directly managed by the company, ensuring strict quality control, consistent customer experience, and brand integrity. With 20+ flagship outlets across Pakistan and an international presence via exhibitions and online shipping, Maria B. retains complete control over its operations and identity.

Global Reach & Brand Impact

Maria B.’s collections have been showcased on global platforms in Paris, New York, London, Doha, and more. The brand’s strong visual identity, celebrity clientele, and loyal fan base have made it a fashion favorite at home and abroad.

A Brand Built on Values

Beyond fashion, Maria B. is known for supporting social causes, including child welfare, education, women’s empowerment, and cancer awareness. Maria herself is actively involved in national conversations on culture, faith, and creative empowerment.

Franchising Not Offered

Maria B. currently does not offer franchising. All outlets are company-owned to maintain exclusivity, service standards, and design consistency across all locations.

Experience the Elegance Firsthand

Step into the world of Maria B., where heritage meets high fashion. Visit our exclusive outlets nationwide or shop online for timeless designs, global craftsmanship, and trendsetting style — all curated by Pakistan’s most iconic designer.