Limelight – Fashion That Moves With You

Launched in 2010, Limelight has quickly become one of Pakistan’s most popular and accessible fashion brands. Created to bring stylish, high-quality clothing at affordable prices, it caters to a wide audience with its expansive range—covering women’s prêt, unstitched fabrics, western wear, menswear, kidswear, footwear, and accessories.

From its first store to now over 80 outlets nationwide, Limelight has built a strong connection with modern Pakistani shoppers by staying ahead of seasonal trends, offering fresh designs, and maintaining inclusive sizing.

Business Model: 100% Company-Owned

Limelight follows a non-franchise, company-owned business model, allowing the brand to maintain full control over its product quality, pricing, visual identity, and in-store experience. This centralized approach ensures consistency across all stores and supports rapid expansion while preserving brand integrity.

Whether online or in-store, Limelight continues to shape the everyday wardrobe of millions—one vibrant outfit at a time.