Why Levi’s Connects—Globally & Locally
Denim Royalty That Crosses Borders
From its 1853 beginnings in California to being the standard for jeans worldwide, Levi’s built its brand legacy through innovation in denim, consistent design evolution, and global retail presence via corporate and franchised stores
Franchise Moves Since the ’60s
Levi’s began franchising internationally around 1965, launching stores outside the U.S. from Spain in 1983 onward ([turn0search9]). Its franchise system allowed expansion into over 110 countries, with flexible area licensing and standardized retail formats.
Levi’s in Pakistan: Small Steps, Bold Moves
The brand’s Pakistan strategy began with targeted company-operated premium outlets—an example being the all-women staffed Lahore store in 2021. Outlets in Islamabad and Lahore serve upper-middle class customers and occasional seasonal
Levi's Plaza, 1160 Battery St suite 100, San Francisco, CA 94111, United States
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