Kayseria – Where Art Meets Fabric
Kayseria is a leading Pakistani fashion brand known for turning tradition into timeless elegance. Launched in 1985 under the umbrella of Sefam (the parent company of Bareezé), Kayseria quickly rose to prominence with its vibrant prints, quality fabrics, and artistic flair rooted in cultural heritage.
With a focus on “Magic in Print”, the brand draws inspiration from Islamic geometry, folk motifs, and global design trends, offering a perfect fusion of old-world charm and contemporary fashion.
What Kayseria Offers
Unstitched collections in lawn, khaddar, and linen
Business & Franchising Model
Kayseria operates a hybrid business model:
This model allows Kayseria to scale efficiently while ensuring its core values of quality, design integrity, and customer service remain intact.
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