Jason's Deli

Family‑Owned & Proud Since 1976

Born in Beaumont, Texas, on November 30, 1976, by Joe Tortorice Jr. and friends, Jason's Deli was named after Joe’s eldest son, Jay. Over nearly 50 years, the Tortorice family has maintained its original soul—today’s brand refresh blends modern elements with warm, hometown charm.

Trailblazers of Clean Fast‑Casual Dining

Long before it was trendy, Jason’s Deli stripped artificial trans fats (2005), high-fructose corn syrup (2008), and later dyes, MSG, and artificial flavors. The result: a menu committed to “real food” that appeals to health-conscious customers across generations.

The Original Salad Bar — Reinvented

In 1980, Jason’s introduced a salad bar featuring upwards of 50 fresh ingredients. Today, patrons can create around 2 million possible salads, thanks to the reimagined one-sided salad bar layout in its new prototype stores.

Bold Menu Meets Spacious Dining

With 4,500 sq ft venues, diverse offerings like New Orleans–style Muffalettas and gumbo, and a hearty catering arm (40% of sales), Jason’s balances big flavors, big spaces, and big returns—all without losing its local touch.

Franchise Growth with Integrity

Franchising began in 1988 with the first Tucson, AZ location, and has expanded to 239+ outlets across 27 states. Despite growth, the chain prioritizes quality, community and brand consistency, even operating its own distribution to keep standards high.

Rebranding for the Next Generation

In January 2025, Jason’s launched “The Art of Deli‑cious” campaign, rolling out fresh branding, digital kiosks, redesigned interiors, and renewed focus on their famous salad bar—while donating 20% of dine‑in sales during the debut event in Beaumont