Indus Motor Company – Driving Pakistan Since 1990

Origins & Ownership

Founded in December 1989 and officially starting operations in July 1990, Indus Motor Company (IMC) is a joint venture between House of Habib, Toyota Motor Corporation, and Toyota Tsusho, focused on manufacturing and marketing Toyota and Daihatsu vehicles in Pakistan

Manufacturing & Nationwide Network

Based at its 109-acre Port Qasim plant in Karachi, IMC has grown from 20 daily vehicles in 1993 to a capacity of over 288 units/day on double shifts. It now operates through 57 authorized 3S dealerships countrywide.

Product Line – Popular Toyota Models

• Locally Assembled: Toyota Corolla, Yaris (Vios), Corolla Cross (including locally made hybrid), Hilux, and Fortuner.
• Imported: Premium models like Camry Hybrid, Land Cruiser, Prado, HiAce, and Coaster

Financial Highlights

• FY 2023–24: Rs 152.48 billion in sales; Rs 15.07 billion profit, marking a 56% YoY profit jump
• 9M FY 2025: Profit surged 76% YoY to Rs 16.55 billion, with notable gains in Corolla Cross/Hybrids and SUV models
• Q2 FY 2025: Net profit soared 179% to Rs 4.87 billion, driven by a 137% jump in revenue and robust margins

Localization & Exports

• Increased local sourcing—vehicles now have 60–65% local content (or 40–45% for IMVs)
• Began vehicle assembly for export, sending units to Toyota affiliates such as Egypt; initial export income was modest

Innovation & Green Technology

In December 2023, IMC launched the Corolla Cross Hybrid, Pakistan’s first locally assembled hybrid EV

Operational Resilience

Despite industry slowdowns, IMC avoided mass layoffs, absorbed currency fluctuations, and maintained operations—even during plant shutdowns due to supply chain hiccups

Franchise System

Indus Motor does not operate a franchise model. Instead, all dealerships are independent, authorized 3S outlets—while production is centralized at the IMC plant