Hang Ten

Hang Ten – Global Surfwear Icon with a Strong Licensing Footprint

Hang Ten, founded in 1960 in California, is a globally recognized lifestyle and surfwear brand known for its iconic “two little feet” logo. It has evolved from a local surf brand into an international fashion label, offering apparel, accessories, and footwear for men, women, and children.

Brand Legacy & Global Reach

• Originated in Southern California – birthplace of surf culture
• Present in 30+ countries, including Pakistan, India, China, Philippines, and across Southeast Asia
• Known for comfortable, casual, and surf-inspired clothing with a youth-focused design approach

Business Model: Licensing, Not Traditional Franchising

• Operates under a global licensing model, not standard franchising
• Regional partners obtain brand licensing rights to manufacture, market, and retail Hang Ten products
• Format options include:
  • Exclusive retail stores
  • Shop-in-shop spaces
  • Product category licensing (e.g., accessories, footwear)

Licensing in Pakistan

• Managed by Famous Brands (Pvt) Ltd., the official brand licensee for Pakistan
• Offers apparel and accessories under Hang Ten’s global branding, tailored to local preferences
• Stores available in major cities like Lahore, Karachi, and Islamabad

Support for Licensees

• Branding and design guidelines
• Marketing assistance and campaign co-development
• Product development support with seasonal collections
• Staff training and store operations support