Haleem Ghar

Originating in Karachi in 1987, Haleem Ghar’s recipes—crafted by the founder’s grandmother in a “Masala Room”—were brought to Islamabad in the early 2000s. As the brand grew, it embraced a semi-franchise model under family ownership, expanding into Blue Area, I‑8, G‑9, Rawalpindi, and PWD, with ISO-certified operations and centralized spice distribution to guarantee flavor uniformity across outlets.

Specialties: Shahi Haleem, Shola Biryani & Desi Classics

Shahi Haleem remains the showstopper—steaming, creamy, and rich. Complementary dishes like Beef and Chicken Nihari, Brain Masala fry, Chicken Behari Tikka, Sheekh Kabab, BBQ Karahi, and Karachi-style Shola Biryani define its desi comfort niche. Bobby’s masala blends ensure consistency across locations.

Achievements: Nostalgia-Driven Brand with Reach & Recognition

• Maintains ~4.3–4.5★ ratings with thousands of reviews across platforms
• Cited repeatedly as a top choice for Pakistani fans of haleem, biryani & desi karahi on Reddit and food blogs
• Preserves recipe legacy via ISO Certified kitchens and centralized masala production standards
• Included among the city’s oldest and most beloved desi kitchens, alongside Bundu Khan and Kim Mun.

Franchising: Current Model, Methods & Why Franchise?

Franchising Info

Haleem Ghar leverages a semi-franchise model where expansion is managed by family-operated branches under unified branding and quality controls.

Franchising Method

• Centralized recipe development (Masala Room) ensures consistent flavor.
• Clearly defined kitchen SOPs and ISO-based processes in each branch.
• Private agreements with franchisees, likely integrating supply of masala kits, branding support, and training.

Why to Franchise?

• Decades-old legacy + nostalgic appeal across generations
• Proven menu synergy with Karachi-style haleem and biryani—a unique desi niche
• Efficient mass model: high-volume, low-cost servings with repeat demand
• Strong word‑of‑mouth marketing through Reddit, food blogs, and local forums
• Multi-unit capacity: brand has already scaled across Islamabad, Rawalpindi, KP, Hazara region