Giordano

Giordano – Everyday Fashion for Everyone

Founded in 1981 in Hong Kong, Giordano has grown into a globally recognized fashion brand with over 1,800 stores in 40+ countries, including operations in Asia, the Middle East, and Africa. Known for its affordable, comfortable, and timeless casual wear, Giordano caters to men, women, and children seeking everyday essentials with style.

Business Model & Franchising

Giordano operates on a franchise-based retail model, making it accessible for investors and entrepreneurs worldwide. The brand emphasizes:

• Support in store design, inventory systems, marketing, and staff training.
• From full-scale flagship stores to shop-in-shops and kiosks.
• Efficient sourcing and distribution ensure consistent product quality and availability.
• Centralized branding with local adaptation for market-specific growth.

In Pakistan, Retail Avenue Pvt. Ltd. manages the Giordano franchise, with a growing retail footprint in major cities.

Why Choose Giordano?

• Proven Global Brand Recognition
• Low Investment, High ROI Potential
• Scalable & Flexible Franchise Options
• Wide Target Market – All Age Groups