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Gigi's CupCakes

3065 Mallory Ln #106, Franklin, TN 37067, United States

Food

Investment

Undisclosed

Gigi's CupCakes

  • 300+ proprietary cupcake recipes rotate monthly
  • Strong online presence
  • Off-premise revenue streams

The World Needs Mini Cakes

 

Founded in 2008 by Gina “Gigi” Butler (backed by her sister Nicole), Gigi’s began in Nashville with just $33 and a dream to bake mini cakes—a sweet legacy born from their grandmother’s diner desserts. Rapid customer love led to 60 stores in 2 years, nearly 100 by their 10th anniversary, and over 100 U.S. locations by acquisition in 2016 . The brand thrives on fresh daily baking, rotating gourmet flavors, creative branding, and shareable community moments.

 

What Makes It Special

  • Gourmet creativity: Seasonal flavors like Champagne, Kentucky Bourbon, hunka-chunka Banana Love
  • Community & culture: Featured on HBO, strong social media presence, local celebrations
  • Operational simplicity: No complex kitchen systems; focus on baking and decorating

 

Why Franchise Gigi’s Cupcakes

  • Proven growth trajectory: from humble beginnings to the nation’s top cupcake chain.
  • Brand power: strong media presence and consumer-loved products.
  • Low food-cost model: no expensive equipment; easier operations.
  • Built-in franchisee pipeline, backed by FundCorp and a solid operational framework.
  • Scalable formats: traditional storefronts, kiosks, food trucks, and satellite units—all with minimal capex.

Location & nearby



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3065 Mallory Ln #106, Franklin, TN 37067, United States


Franchise Highlights

Franchise fee USD 35,000
Royalty fee 5%
Ad royalty fee 2%
Year founded 2007
Franchise launched 2008
Franchise ID 272279577
Category Food
Last updated: 07 Jul 2025 8

3065 Mallory Ln #106, Franklin, TN 37067, United States

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