ETHNC – Redefining Eastern Wear for the Modern Woman
Bold. Vibrant. Cultural. ETHNC is Pakistan’s fast-rising eastern fashion brand, bringing a modern edge to traditional clothing. Launched in 2013 under the renowned Outfitters Stores Pvt. Ltd., ETHNC blends rich South Asian heritage with contemporary style—perfect for the woman who values both tradition and trend.
A Fresh Take on Eastern Fashion
From everyday pret wear to graceful unstitched suits, semi-formals, kidswear, and accessories, ETHNC offers fashion-forward collections that speak to the style-conscious generation. Known for premium fabrics, striking embroidery, and trend-driven cuts, the brand has earned a loyal following in Pakistan and beyond.
Business Model – Owned & Operated Excellence
ETHNC follows a company-owned retail model, with 37+ outlets across Pakistan and growing. Unlike many fashion brands, ETHNC does not offer franchising—every outlet is managed directly to ensure quality, consistency, and a unified customer experience.
In addition, ETHNC has expanded internationally with online stores in the UK and USA, offering global South Asian communities easy access to its collections.
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