Equator – Redefining Contemporary Menswear in Pakistan
Founded in 2009, Equator is a premium Pakistani menswear brand that blends modern aesthetics with comfort and versatility. The brand targets urban men seeking sharp, smart-casual clothing that fits both office life and social outings.
Product Line
Equator specializes in a wide range of men’s fashion including:
Retail Presence
Equator has established a strong retail footprint in major cities like Lahore and Islamabad, with stores located in prominent shopping malls. Their store interiors reflect a minimalist, upscale vibe that complements their style identity.
Business Model
Equator operates under a company-owned and managed model, focusing on direct retail rather than franchising. This ensures consistent product quality, brand image, and customer service across all outlets.
Online Shopping
With an intuitive e-commerce platform, Equator caters to customers across Pakistan, offering fast delivery, regular sales campaigns, and seamless return policies.
Digital Engagement
The brand maintains an active presence on social media platforms, connecting with fashion-forward consumers through curated posts, seasonal lookbooks, and influencer collaborations.
Discover the perfect balance of style and sophistication. Visit your nearest Equator store or shop online at equatorstore.com.pk to upgrade your wardrobe with confidence.
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