Dewan Motors

Dewan Motors – Bringing Global Luxury to Pakistan

Dewan Motors (Pvt.) Ltd. is the official importer and distributor of BMW, BMW Motorrad, and Rolls-Royce in Pakistan. As part of the reputable Yousuf Dewan Companies, Dewan Motors has become synonymous with premium automotive experiences, German engineering, and unmatched after-sales service.

Business Model

Dewan Motors follows a CBU (Completely Built Unit) business model—importing fully assembled luxury vehicles from global BMW and Rolls-Royce production hubs. It focuses on quality over quantity, offering a curated range of high-performance vehicles equipped with cutting-edge technology, comfort, and safety.

Operations are centrally managed with a strong focus on brand integrity, consistent service delivery, and premium customer care.

Dealership Strategy & Process

Dewan Motors does not offer open franchising. Instead, it develops and maintains a limited, controlled dealership model, ensuring compliance with BMW’s international standards. Here’s how the dealership process typically works:

1. Internal Selection – Potential dealership partners are identified based on their financial strength, automotive experience, and alignment with premium brand values.
2. Due Diligence & Proposal Review – Interested investors undergo evaluation based on BMW’s dealership criteria, including location viability, infrastructure, and management capabilities.
3. Brand Training & Certification – Approved partners and their teams are trained under BMW AG guidelines to deliver globally aligned sales and service experiences.
4. Facility Setup – Showroom and service facilities must follow BMW Corporate Identity (CI) requirements, ensuring consistent branding, customer flow, and technical layout.
5. Continuous Audit & Support – Dewan Motors provides ongoing support, marketing guidance, technical upgrades, and performance monitoring to ensure excellence at every customer touchpoint.

Currently, all operational outlets are company-managed or exclusive-authorized, ensuring top-tier service and brand consistency.

Product Line

Dewan Motors offers a comprehensive portfolio:

• BMW Sedans/SUVs – 3 Series, 5 Series, X1, X3, X5, X7
• BMW i-Series – Electric & Plug-in Hybrid models (e.g., iX, i4, i7)
• BMW Motorrad – Premium motorcycles for touring, adventure, and urban mobility
• Rolls-Royce – Select ultra-luxury models on special order
• Certified Service – BMW-trained technicians, diagnostics, and genuine parts
• Leasing & Fleet Solutions – For premium business customers

Network Presence

Company-operated and approved outlets are currently located in:

• Karachi
• Lahore
• Islamabad

Each location offers 3S facilities: Sales, Service & Spare Parts with modern lounges, expert staff, and BMW diagnostic tools.

Technology & Sustainability

Dewan Motors is actively promoting electric mobility in Pakistan through:

• BMW i-Series EVs & Hybrids
• EV education and customer support
• Home & corporate charging solutions