Luxury with heritage: timeless elegance that’s accessible
Pioneering Roots
Founded in 2010, Cross Stitch drew on Ayesha Group’s textile heritage to revive cross‑stitch embroidery in high-fashion prêt-wear.
Retail Expansion
Flagship debut in Lahore (May 2011), followed by a major Lahore store launch in 2017 with celebrity attendees.
Design & Fabric Innovation
Balancing traditional stitches with digital prints, evolving fabrics and techniques to stay ahead in luxury fashion.
Presence & Reach
Over 35 outlets in Lahore, Karachi, Islamabad, Faisalabad, Multan, Gujranwala, Sargodha, and beyond.
Forward Vision
Maintains new range launches every few weeks, with international access via e‑commerce and planned global expansion.
Products & Offerings
Achievements & Recognition
Franchising & Business Model
Not franchised. Growth has been through Ayesha Group’s company-owned outlets.
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