Cougar Clothing – Youth Fashion Redefined
Cougar is a leading Pakistani fashion brand that caters specifically to urban youth aged 16 to 35. Known for its contemporary styles and casual wear, the brand blends comfort with cutting-edge trends, making it a favorite among fashion-forward consumers.
Founded
Originally established in 1997 as a sweater manufacturing company, Cougar officially entered the fashion retail market in 2016 with a full range of apparel and accessories.
Business Model
Cougar operates on a vertically integrated business model, managing everything from design and manufacturing to retail. This enables high quality, fast fashion turnaround, and competitive pricing.
Retail Strategy
With over 30+ company-owned outlets in major cities across Pakistan, Cougar ensures brand consistency and premium in-store experience. The brand also maintains a robust e-commerce platform to serve customers nationwide.
Franchising
Currently, Cougar does not offer franchising. All stores are operated internally or via exclusive partnerships, maintaining full control over branding and customer experience.
Target Market
Cougar focuses on modern, style-conscious youth seeking affordable, high-quality fashion. Its product lines now also include Cougar Kids, expanding its reach into children's apparel.
Key Strengths
Step into style with Cougar — where fashion meets attitude.
Explore trend-driven collections made for the modern youth.
Video
Phase 3, Commercial Area, 171/1, Street 11, Sector Y DHA Phase 3, Lahore, 54000, Pakistan
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