Converse

Converse – A Century of Timeless Style and Global Reach

Founded in 1908 in Massachusetts, USA, Converse is a globally iconic footwear and apparel brand best known for its signature product, the Chuck Taylor All-Star. From basketball courts to music stages and streetwear culture, Converse has cemented its status as a symbol of self-expression and creativity for over a century.

Brand Evolution

Now a subsidiary of Nike, Inc. (since 2003), Converse has evolved with modern trends while preserving its vintage charm. The brand has expanded its lineup with innovations like the Chuck 70, CONS skate line, and Run Star series. Collaborations with renowned artists and fashion labels keep Converse relevant across generations.

Business Model

Converse operates on a wholesale and retail distribution model. Its products are sold through:

• Company-owned flagship stores
• Licensed retail and online partners
• Global e-commerce platforms
• The brand focuses on selective partnerships for distribution while maintaining strong control over branding, product quality, and retail experience.

Franchising & Dealer Partnerships

Converse does not offer traditional public franchising. However, it does allow wholesale dealer opportunities in select regions. Interested businesses can apply by contacting:

newdealerrequest@converse.com

Applicants are typically evaluated based on their retail presence, location, and alignment with Converse’s brand identity.

Global Footprint

• Available in 160+ countries
• Generates over $2.4 billion in annual revenue
• Maintains a strong presence in fashion, sports, and skateboarding cultures

Why Converse Stands Out

• Rich legacy with a century-long cultural impact
• Blends classic design with modern innovations
• Diverse product range and sustainable initiatives
• Loyal global fanbase and continuous creative collaborations

Ready to bring an iconic brand to your shelves?

Partner with Converse and be part of a global legacy that blends culture, fashion, and innovation.