Chinyere

Chinyere – Elegance in Every Stitch

Chinyere is a premier Pakistani fashion brand under the esteemed Sefam Group, known for its high-end traditional and contemporary wear. It has earned a reputation for delivering timeless elegance through premium fabrics, intricate embroidery, and culturally inspired designs.

Product Line

Chinyere offers a wide array of apparel, including:

• Casual wear
• Semi-formal and formal outfits
• Bridal and luxury couture
• Accessories and seasonal collections

Market Presence

• Operates 80+ company-owned outlets across Pakistan.
• Recognized for maintaining strict quality control and brand consistency.
• Attracts a loyal clientele seeking both modern trends and traditional appeal.

Business Model

Chinyere follows a company-owned retail model with no franchising. All stores are managed directly under the Sefam Group, ensuring full control over the customer experience, design aesthetics, and brand integrity.

Core Strengths

• In-house design and production
• Strong brand heritage backed by Bareezé
• Focus on luxury fashion and premium tailoring
• Known for its seasonal campaigns and festive collections