Carvel

Scoop Into Success with Carvel

Founded in 1934 by Tom Carvel, the brand revolutionized frozen desserts by inventing soft-serve ice cream and creating a legacy of fun, freshness, and flavor. By 1947, Carvel became one of America’s first ice cream franchises, setting the foundation for what would become an iconic household name.

From its famous Fudgie the Whale® cakes to freshly made soft-serve and hand-decorated treats, Carvel continues to win hearts across generations.

Franchising Business Model

Carvel offers a flexible and scalable franchise model designed for today’s entrepreneur:

• Store Formats: Choose from traditional stores, kiosks, in-line shops, or co-branded locations.
• Low Startup Investment: Starting around $200,000 – $400,000, depending on format and location.
• Proven Operating System: Simple menu, minimal waste, and efficient training make operations smooth.
• Comprehensive Support: Backed by Focus Brands®, franchisees receive end-to-end support in training, marketing, real estate, and daily operations.

What Carvel Offers Its Franchisees

1. Comprehensive Training – Pre-opening training and continuous support in operations and customer service

• Real Estate Assistance – Help with site selection, lease negotiation, and store layout
• Store Design & Buildout Support – Branded layouts, construction guidance, and signage
• Marketing & Advertising – National campaigns, seasonal promotions, and local marketing guidance
• Supply Chain Access – Streamlined procurement with trusted suppliers and logistics
• Operational Tools & Technology – POS systems, analytics, and brand management platforms
• Ongoing Field Support – Dedicated franchise consultants and operations coaches
• Menu Innovation – New flavors, cake designs, and LTOs to keep customers coming back

Carvel is more than a dessert brand — it’s a sweet business opportunity.