Cafe Barbera

Founded in 1870 in Southern Italy, Café Barbera is one of Europe's oldest coffee brands. The modern café concept launched in 2004 in Dubai, and franchising rolled out internationally from 2008. Today, the brand spans over 60 countries and is managed by the Barbera family’s fifth and sixth generations, committed to authentic Italian coffee tradition and service excellence

Specialties: Italian Coffee & Café Culture

Café Barbera offers handcrafted espresso, cappuccino, latte, and signature drinks brewed by trained baristas. Food offerings include Mediterranean pastries, panini, ciabatta sandwiches, pastas, pizzas, fresh salads, and desserts made according to Italian recipes and local adaptation. Interiors evoke classic Italian charm with upscale colors, ambiance, and a sense of “la dolce vita” .

Achievements: Awards & Global Growth

• Recognized across Middle East markets as one of the fastest-growing Italian café brands (featured by Forbes ME, 2019)
• Joined International Franchise Association in 2015, confirming global franchise standards
• Local Pakistani branches launched with red-carpet events featuring dignitaries and media, cementing prestige
• High brand consistency and global standards in training, décor, and marketing across continents'

Franchising: Blueprint of Barbera’s Café Empire

Franchising Info & Method:

• Master franchise and area development opportunities available across markets; brand registration with IFA provides credibility and structure
• Franchisees receive complete support: franchisor helps in site selection, interior planning, equipment, training, operations manuals, marketing, and supply sourcing (with requirement to buy from approved vendors)

Franchising Method:

Application & vetting → initial franchise fee → build‑out per layout guidelines → training phase in Italy & local store → launch with ongoing corporate support → royalty and marketing fee compliance.

Why to Franchise?

• Tap into a premium Italian heritage with over 150 years of coffee tradition
• Proven international model with support in operations, marketing, sourcing, and HR
• Flexible unit formats for malls, streets, kiosks, or mini-sized urban formats
• High return potential—ROI often within 18–25 months based on local demand and site
• Exclusive positioning in Pakistani market for authentic Italian coffee experience
• Ongoing product innovation and brand evolution — seasonal drinks, digital payments (including cryptocurrency integrations)