The Home of Fine Chocolates & Café Elegance

History: From Dublin Charm to Karachi, Islamabad & Lahore Chic

Butlers Chocolates began in Dublin in 1932, expanding into cafés in 1998. The brand ventured into Pakistan with its first Karachi café in 2009 and later expanded to Lahore and Islamabad. Local operations are handled by Chocolate Cafes Pakistan Pvt. Ltd. under franchise/license agreements with the Irish parent company

Specialties: Gourmet Chocolate, Coffee & Café Classics

Specializes in hand-crafted chocolates, luxury truffles, rich hot beverages and dessert-centric menu items. Signature offerings include lava cake, chocolate shakes, scones with clotted cream, Irish breakfasts, spicy pasta, club sandwiches, and afternoon tea service

Achievements: Brand Accolades & Reputation Longevity

• Recognized with Irish Food & Drink Brand Marketing Award (2003) and Shopfitting award (2008) in Europe
• Maintains high review ratings (~4.2–4.3★) across major Pakistani cities
• Reddit endorsements for quality hot chocolate and brunch in Islamabad and Lahore
• Survived a hygiene-based fine in Lahore (2015) yet retained customer trust

Franchising: Exclusive Licensing Model & Why to Franchise

Franchising Info & Method:

• International expansion uses a franchise/license system—prospective franchisees undergo financial vetting, relationship reviews, and agree to import all chocolates from Ireland (no local production)
• Franchisees must follow brand SOPs, product sourcing rules, café layout standards, and operational requirements.

Franchising Method:

• Applicants present financial records & bank guarantees, then negotiate terms including royalty rates (percentage of sales), café location, interior standards, and supply logistics.
• Chocolate shipments are central; local offering extensions allowed but not chocolate manufacturing.

Why to Franchise?

• Align with a legacy European chocolate brand with strong international recognition
• Leverage premium product imports that differentiate the café
• Benefit from established dessert-focused café concept in markets craving quality confectionary
• Escape brand clutter: with limited café outlets, your branch stands out in niche dessert segment
• Exclusive positioning across cities with high-income footfall and repeat clientele