Breakout

Break the Norm – Wear the Vibe

About Breakout

Launched in 2010, Breakout is a bold and trend-driven Pakistani fashion brand inspired by the vibrant street culture of New York City. Built for the youth of Pakistan, Breakout quickly made its mark with contemporary cuts, statement prints, and a fearless approach to everyday fashion. Whether it’s laid-back casuals, edgy denim, or seasonal outerwear, Breakout empowers customers to express themselves confidently.

Who It's For

Breakout serves men, women, and kids, offering dedicated product lines including:

• Breakout Men & Women
• Breakout Kids
• Eastern Wear for women
• From everyday essentials to bold fashion statements, the brand is designed for the young, energetic, and style-conscious.

Retail Footprint

With 70+ stores across major cities like Lahore, Islamabad, Karachi, Faisalabad, and Multan, Breakout is a key player in Pakistan’s high-street fashion scene. Its flagship concept store, Breakout Backstage, located in Packages Mall, Lahore, delivers an immersive shopping experience that blends music, design, and youth culture.

Business Model

Breakout operates on a fast-fashion, vertically integrated model:

• In-house design, manufacturing & merchandising
• Quick response to fashion trends with seasonal drops
• Focus on company-owned stores — does not offer franchising
• Engaging retail experiences that mirror global fashion brands
• Expanding e-commerce presence via breakout.com.pk

What Sets Breakout Apart

• Trendy styles rooted in global street fashion
• Affordable pricing without sacrificing style
• Regular sales & new arrivals to keep wardrobes fresh
• Urban-inspired store ambiance and layouts
• High youth appeal with a bold, expressive brand tone.