Bareeze

Bareezé – Embroidering Elegance Since 1985

Bareezé stands as a symbol of timeless luxury and artisanal craftsmanship in Pakistan’s fashion industry. Founded in 1985 by visionary entrepreneur Seema Aziz, the brand redefined high-end fashion with its pioneering use of embroidered fabrics, becoming the first to introduce Swiss lawn and formal elegance to local markets.

From a single outlet in Lahore, Bareezé has evolved into a global fashion house, with over 90+ stores across Pakistan, UAE, UK, and Malaysia, offering quality, consistency, and style that resonates with fashion-forward individuals.

What the Brand Offers

Bareezé’s diverse portfolio includes:

• Unstitched embroidered classics in chiffon, silk, lawn, velvet, and organza
• Ready-to-wear women’s collections
• Menswear under Bareezé Man
• Kidswear and home textiles under Home Expressions
• Festive and bridal collections with heirloom-quality finishes

The brand is loved for its mix-and-match flexibility, allowing customers to buy shirts, dupattas, and trousers separately for a personalized look.

Business & Franchising Model

Bareezé operates on a hybrid business model, comprising:

• Company-owned flagship stores
• Authorized franchise outlets (both national & international)

As a franchise opportunity, Bareezé offers:

• A globally recognized fashion brand with a loyal customer base
• Full design, inventory & supply chain support
• Training, brand guidelines, and visual merchandising assistance
• A chance to represent one of Pakistan’s most prestigious luxury labels

This model ensures consistency in quality while enabling local entrepreneurs to grow under the Bareezé name.

Ready to represent timeless elegance?

Become part of Bareezé’s expanding retail network.