Menu

Home Franchises Mad Mex

Mad Mex

Shop 1-20/450 George St, Sydney NSW 2000 Australia

International

Investment

USD 300,000

Mad Mex

  • Serves fresh Mexican-style fast-casual meals
  • Known for healthy, bold flavours using authentic ingredients without artificial additives
  • Franchise support includes full training, site selection, marketing, and IT tools

Founded by Clovis Young in March 2007 in Sydney.

Expanded throughout Australia and into New Zealand by 2022 (70+ locations).

The brand retains strong local identity and regained full Australian ownership in 2021 after JV changes in Asia

 

Achievements & Recognition

  • Ranked as Australia’s most loved Mexican brand in Roy Morgan’s surveys.
  • Known for combining health-focused meals with mainstream appeal and flavor.

 

Specialties & Unique Selling Points

  • Fresh, customizable Mexican-style bowls and burritos built with real ingredients.
  • Offers vegan, vegetarian, gluten-free, and low-carb options as standard.
  • Lucha libre-themed, energetic design and branding evoke personality and fun.
  • Combines fast service with healthier meal positioning.

 

Franchise Model Explained

  • Franchise-only model supported by limited corporate outlets.
  • Franchise agreement terms typically align with property lease—often 5 + 5 years.
  • 6-week structured training: on-the-ground restaurant shifts and operations office weeks, plus ongoing support.
  • Franchisees receive operations manual, national and local marketing strategies, loyalty-platform tools, and launch support.

 

 

Read more

Location & nearby



Shop 1-20/450 George St, Sydney NSW 2000 Australia

Franchise website

Franchise Highlights

Franchise fee USD 50,000
Royalty fee 6%
Ad royalty fee 3%
Year founded 2007
Franchise ID 734189381
Category International
Last updated: 29 Jul 2025 6
Report Listing

Shop 1-20/450 George St, Sydney NSW 2000 Australia

Franchise website

More related franchises

Other franchises you might be interested in based on the franchise category you are looking at.

Presotea

Investment

USD 100,000

International

Creamistry

Investment

USD 224,500

International

Wendy's

Investment

USD 2,000,000

International