Shine

Shine began its journey in 1998 as Golden Eagle Window Cleaning in Michigan. The company was rebranded to Shine in 2006, adding seasonal services like holiday lighting. By 2012, Shine began franchising and grew steadily into a multi-state home services brand.

Achievements & Brand Ethos

• Recognized multiple years on Entrepreneur’s Franchise 500 list.
• Flourishing culture built on service values and community impact through Shine’s giving programs.
• Rapid scaling from a single operator to over 50+ franchises nationwide.

Specialties & Unique Selling Points

• Mobile-first model: no brick-and-mortar needed—just a van and equipment.
• Multiple services bundled: more value per client and reduced seasonality.
• Scalable low-overhead structure appeals to lifestyle-oriented entrepreneurs.
• Franchisees are supported with marketing, technology, operations, and ongoing education.

Franchise Model Explained

• Franchise-only system: all locations independently owned; no corporate outlets.
• Ideal model for owner-operators or semi-absentee investors. Part-time ownership is permitted.
• Training program: ~26 hrs classroom + ~29 hrs field training, with continuing online and field support.